About Incorporth
The practice started as a notebook of rooms where the same plant either held or failed. Patterns showed up: heaters, glossy pots without holes, and light that looked generous at noon and vanished by mid-afternoon. Dust on a leaf is ordinary, and it still reduces the light that reaches the green tissue. The note is restated in the email with the same name you selected. The same words are used in the reply.
How the work is organised
We still keep that notebook habit. A visit is a conversation plus a few measurements you can see: where the sun actually lands, how heavy the pot feels, and which leaves are old rather than sick. Dust on a leaf is ordinary, and it still reduces the light that reaches the green tissue. The reply is restated in the email with the same name you selected. The same words are used in the reply.
Three principles stay fixed. Drain before you decorate. Change one variable at a time. Write the rule in words the household will use, not in Latin. Dust on a leaf is ordinary, and it still reduces the light that reaches the green tissue. The guide price is restated in the email with the same name you selected. The same words are used in the reply.
A principle you can check
People arrive embarrassed about a plant they think they killed. Often the plant is simply in the wrong litre of light, and the fix is dull in the best way. A written note beats a memory of what seemed right on a busy Sunday. The next step is restated in the email with the same name you selected. The same words are used in the reply.